Thursday, June 30, 2022

Eye-Catching Rigs of Overland Expo West 2022

 

The Outdoor Industry's Got Talent: Outdoor's most talented 'makers'


The Outdoor Industry's Got Talent: Outdoor's most talented 'makers'

Owen Mesdag

40, Category Manager for water and cookware, MSR

Owen Mesdag is the kind of guy who can’t help but improve everything around him. He designed an early waterproof “gadget bag” for the first generation iPhone—before it even hit the market—and it was so successful that Amazon brought on Kindle-specific versions, and Cascade Designs spun it off into its own brand [E-Case, now part of SealLine]. “Owen is a tinkerer,” says Joe Mc Swiney, CEO of SOG and former Cascade Designs president. “He’s looking at everything around him all the time and he’s thinking, ‘How can I do this differently, what’s a better way to do this?’” Among his other successes? Halving the weight of the MSR Gravity Works filter by replacing protective rubber with lightweight foam, lightening the Basecamp Snow Shelter Saw by ditching the plastic handle, and using fabric panels in place of metal on the Snow Fluke anchor.



 https://www.outsidebusinessjournal.com/issues/homage/changemakers/the-outdoor-industrys-got-talent-outdoors-most-talented-makers/